Blog Content Repurposing

Transform blog posts into a multi-platform social media campaign using structured analysis and brainstorming.

This skill implements a 4-step workflow to analyze long-form blog posts and repurpose them into high-engagement content for LinkedIn, Twitter/X, Instagram, and TikTok. It focuses on identifying multiple marketing angles and platform-specific formatting.

Install Blog Content Repurposing

Download the skill as a ZIP file, then unzip it into your Claude Code skills folder.

Skill Files

SKILL.md
templates/analysis_schema.json
examples/repurposing_example.md
references/platform_best_practices.md

name: blog-content-repurposing
description: Transform blog posts into a multi-platform social media campaign using structured analysis and brainstorming.

Steps to Transform Blog Content

Step 1: Input Analysis

Accept the blog post content. Ensure you have the full text or a reachable link before proceeding.

Step 2: Content Analysis

Perform a deep analysis of the provided content and extract the following metadata in a structured format:

  • Main Themes: The primary topics covered.
  • Key Arguments: The core value propositions or unique claims.
  • Target Audience: Who specifically benefits from this information (e.g., CTOs, Founders).
  • Overall Tone: Identify if the content is promotional, educational, confident, or technical.
  • Summary: A concise 2-3 sentence overview of the article.

Step 3: Social Media Angle Brainstorming

Brainstorm exactly five (5) distinct angles for social media content. Each angle must include:

  1. Angle Name: A catchy title (e.g., "The Productivity Challenge").
  2. Perspective: The specific hook or framing of the content.
  3. Target Audience: A subset of the main audience most likely to care about this angle.
  4. Platform: The recommended platform (LinkedIn, X/Twitter, Instagram/Threads, or TikTok/YouTube Shorts).
  5. Content Idea: A brief description of the post structure (e.g., a carousel, a thread, or a poll).
  6. Engagement Logic: Why this angle will drive clicks or discussion.

Step 4: Content Generation

Generate the final social media posts based on the brainstormed angles. You must produce the following six (6) tasks:

  • Task 1: LinkedIn Value Post: Focus on hard numbers, efficiency gains, and ROI.
  • Task 2: Twitter/X Thread: Break down complex concepts into a multi-part series (e.g., 1/7 format).
  • Task 3: Instagram/Threads Visual Concept: Describe a short animation or infographic (Frame-by-frame) with a caption.
  • Task 4: Short-Form Video Script: A 30-45 second script for TikTok or YouTube Shorts showing a "Before & After" or a specific demo.
  • Task 5: Engagement Poll: Create a strategic question for LinkedIn to drive high-volume, low-effort interaction.
  • Task 6: Pain Point Solver: A direct post addressing a specific frustration mentioned in the blog.

Rules and Constraints

  • Tone Consistency: Maintain the brand voice identified in Step 2 across all generated posts.
  • Hashtags: Include 3-7 relevant hashtags for every post.
  • Formatting: Use emojis effectively but professionally to increase readability.
  • CTAs: Ensure every post has a clear Call to Action (e.g., "Link in bio", "Request a demo", "Vote now").

Verification

Before finalizing, verify that:

  1. All 5 angles are distinct and do not repeat the same hook.
  2. Every platform requested (LinkedIn, X, Instagram, Video) has at least one dedicated post.
  3. The technical specifics (names, stats, URLs) from the original blog post are accurately preserved.